Thanks for the reply. I did try that using C:/Program Files/Java/jre7 but it didn't work.
C:\ColdFusion9\bin>cfstart.bat
Error: no `server' JVM at `C:/Program Files/Java/jre7\bin\server\jvm.dll'.
I do get confused with this...I have Java JRE...do I also need Java JDK or are they the same thing?