CF10 CFHTTP returning bad/encrypted xml data?

The XML feed looks great, but when I do a simple http call to get the data, it is "encrypting" it or doing something odd.  Anyone know what causes this and what to do to fix it?

This here is what I am doing:

<cfset feedURL="http://api.walmartlabs.com/v1/feeds/items?apiKey=xxx&categoryId=xxx&format=xml">
<cfhttp method="get" url="#feedURL#" result="feedItems"></cfhttp>
<cfdump var="#feedItems#">