Saving/Calling JS HTML with Single Quotes in SQL?

I have been using SQL 200 for many years but now have a SQL 2008 server setup and all of my JavaScript is falling apart?

When I use ColldFusion9 to save HTML containing JavaScript with back-to-back quotes - SQL is deleting one of the quote marks?

IE:

input type="text"

     onfocus="if (this.value=='Enter Email for Ranchlands News') this.value='';this.style.color='grey';return;"

     onblur="if (this.value=='') this.value='Enter Email for Ranchlands News';this.style.color='grey';return;"

     value="Enter Email for Ranchlands News"

     name="email" class="email-sign-up-field"

This is a simple example form a clients form that is getting deconstructed - but I have many cases in complex JavaSctipt calls that are also falling apart.

I know that I can change his.value=='' to his.value==''' and it will save properly - but the next time a SAVE is preformed it strips out another quote rendering the code useless.

I have fixed quite a bit of the more complex pieces using calls to files - but for my non-programming clients (most all of them) that's not an option.

I need the ability to be able to let them send proper JS with two single quotes to SQL server regularly.

I have tried several SQL forums and they all say that I need to prep the code before submitting to SQL, so that's why I am posting here.

Any insight on how you guys have would be greatly appreciated!